The world's first motor-sport helmet with a built-in unbreakable rear-view mirror system* is being launched by UK brand leader Reevu at the world's biggest motor sport show in Munich this September.
The helmets, which are a revolutionary new development for the industry, hasl been unveiled at the INTERMOT show in Munich. They have been designed and created by innovative UK brand leader Reevu, and are being hand-assembled by specialist helmet manufacturers in Italy.
The team behind Reevu has spent ten years developing the helmets, which are designed to save lives on the roads by preventing accidents as well as just protecting the wearer during an accident (Prevention is better than cure).
The innovative and world-leading technology allows the wearer to see the road behind as well as in front of them by utilising a system of unbreakable mirrors constructed out of ABS, which are fitted inside the helmet mould.
The helmet has been designed to ensure that it meets all international safety standards, and is of a similar size and weight to conventional helmets. Reevu expects this tri composite helmet to retail at circa $399, putting it in the mid-price bracket when compared with the traditional helmets currently available. Depending on the demand from retailers and distributors, the rear-view motor-sport helmets are expected in the shops by early 2005.
Reevu, who is based in the North East of England, was established in 1999. The company now has an international distribution network across 20 countries. The launch of the motor-sport helmet is the culmination of ten years of research and design and an investment of around £2million. Its long-term aim is to establish the Reevu brand across a wide-range of sports and leisure equipment.
Billy Morgan, Chief Executive of Reevu, said: "This is a world first that has been ten years in the making. It is far better to prevent accidents that merely provide protection, and the world-leading technology we have incorporated in to the Reevu motor-sport helmet will make this product a complete revolution compared with what is currently available."
He added: "We are making a conscious decision to ensure that Reevu helmet arrives on retailers shelves with an affordable price tag. I believe that this safety innovation is so important that it will transform the way people ride motorbikes, and significantly reduce deaths and accidents on the road. Every other vehicle on the road has to have rear view mirrors, but with motorbikes it just doesn't work efficiently enough because as you turn the handles your view moves. This helmet removes that problem, and that is why it will be such a revolution across the world."
Editors Notes: The Reevu unbreakable mirror is an integral optic system known as MROS (Multiple Reflective Optic System). The optic system itself is made from bullet proof ABS, which is much lighter and safer than glass or metal, yet is virtually unbreakable.
It has taken 7 years of intense research and development to perfect the rear view system that is fitted in every Reevu bicycle helmet.
The patented multiple mirror system that is fitted within every Reevu bicycle helmet is a unique achievement of creative thinking and technical excellence. The mirror system is manufactured from a reflective polycarbonate material rather than glass. Unlike glass, this material is almost impossible to break and is lighter, providing additional safety and comfort to the wearer.
Put simply, the system effectively ‘bends’ the light around the shape of the top of the head – all within the moulding of the helmet – to provide a clear view of the road behind.
Early prototypes were met with absolute astonishment. It is so stunningly apparent from the first moment a Reevu helmet is worn that it really will make a huge difference to the safety of cyclists on our roads.
With product development now complete, Reevu is confident that its technology will transform the comfort and safety of cyclists who wear Reevu bicycle helmets.
Further details on Reevu can be found on the Reevu website - www.reevu.com
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